Shoelugg was started by designer Chery Moore while preparing to go on a road trip she packed her clothes in a large suitcase and threw her shoes on top of one another in a travel bag. When she got to her destination and begin to unpack she noticed in horror that one of her favorite pair shoes had a dent on the toe mainly due to the heel of another shoe pressing on the toe of the now damaged shoe, ruining a perfectly good pair of designer shoes forever!!

It was at that time she screamed to her friend Kenya asking why isn't there any type of luggage or bag designed solely to carry your shoes when traveling. Her friend stated that she herself didn't know of such a bag on the market and suggested that Chery Moore should design such a bag!!

Being one to never back down from a great idea she decided to move forth and design such a bag thus Shoelugg was born !!

Chery Moore is the name behind the Shoelugg brand her mission is to make the designer shoe buyer look and feel good when traveling, by providing them with an upscale means to carry their shoes and for them to feel confident that their shoes will be protected once placed in a Shoelugg!